Brand kit
For partners, journalists, and integrators who need to refer to Redline correctly. The product is named Redline — capital R, no space, no hyphen. The domain is theredline.app.
Logo
redline
Wordmark in Inter Light with a 1.6px oxblood underline. Don’t recolour the underline, and don’t swap the typeface — Inter is part of the mark.
Colours
- Oxblood · #7B1F2A — the redline. Not for buttons, errors, or chrome.
- Charcoal · #1E1E22 — primary ink, CTAs.
- Warm white · #FAFAF7 — canvas.
Voice
Quiet, declarative, lower-case-when-possible. Short sentences. No exclamation marks. No “powerful”, “seamless”, “revolutionary”, or “game-changing.”